Menstruation is often stigmatized across diverse cultures and communities and is associated with negative connotations. UW Empower Cycle is an organization that is committed to uplifting and empowering marginalized women in period poverty, which is a crucial public health concern. Period poverty refers to the inability of women to access menstrual products due to financial constraints. It is estimated that Canadian women spend up to $6,000 in their lifetime on menstrual hygiene products. At UW Empower Cycle, we believe that menstrual products should not be a luxury but a necessity. Periods are often used interchangeably with menstruation. Hence, the founders of UW Empower Cycle brought in this word to represent our club, as it combats the stigma and negative connotations that are often associated with menstruation.